which phase of movie making was earliest to adopt the use of digital techniques?

Many had adopted digital film purchases during the economic downturn because it was a cheaper option. For comparison, DVD prices were around $20 and Blu-Rays were closer to $25.

The DVD sales decline was compounded in the years after the economy had recovered because of the rise of video on-demand - renting and buying movies through cable subscriptions - and digital downloads began to grow in popularity.Ĭonsumers could rent movies for as low as 99 cents and buy a movie outright for around $10. After hitting a high of $25.2 billion in 2005, by the end of 2008, total sales of DVDs, Blu-Rays, on-demand video and digital had fallen 28% to $17.9 billion. home video market also slumped during the same period. Bruce Nash, founder and president of Nash Information Services, said consumers ditched DVD spending as their disposable income shriveled, kicking off the demise of the DVD industry. From 2007 to 2008, DVD sales slumped 26%, falling to $11.6 billion from $15.7 billion. The real inflection point was the Great Recession. But, in 2007, DVD sales actually rose about half a percent. So after hitting a high of $16.3 billion in DVD sales in 2005, there was a 3% drop in 2006. However, once customers had bought the DVD versions of those library films, their DVD spending started to decrease. Between 20 customers had transitioned away from VHS and were buying up not only new films as they came out, but older films that were being released on DVD. Leading up to the economic downturn, there was a big boom in DVD sales.

Disney+, Peacock and HBO Max are all arriving within the next year. Instead, a combination of the Great Recession, a rise in customers buying on-demand and digital copies of films and the launch of streaming services is what has caused DVD sales to decline more than 86% in the last 13 years.Īnd that decline could get worse as more streaming services enter the market. It's likely that Blu-Ray sales fractionally impacted the decline of DVD sales, but the fact that DVD sales still outpace Blu-Ray sales shows it's not the real culprit. At most, Blu-Ray sales reached $2.37 billion in 2013, before falling to $1.8 billion in 2018. These days, DVD sales account for less than 10% of the total market, with total sales hitting $2.2 billion in 2018.īlu-Ray discs, which have always been slightly more expensive than DVDs, launched in 2006. At its peak, DVD sales reached $16.3 billion and were 64% of the U.S.

Which phase of movie making was earliest to adopt the use of digital techniques?